What are your favorite brands and why?

Supporting brands that prioritize mental health is more than a shopping choice—it's a commitment to fostering empathy, awareness, and meaningful change. Brands like Rare Beauty, Jimmy Choo, Madhappy, and Kate Spade exemplify how commerce can intersect with compassion, each contributing uniquely to mental health advocacy. 

Rare Beauty, founded by Selena Gomez, stands out for its deep-rooted commitment to mental health. Gomez, who has openly shared her struggles with anxiety, depression, and bipolar disorder, established the Rare Impact Fund, pledging to raise $100 million over ten years to expand mental health services.  One percent of all Rare Beauty sales contribute to this fund, which has already raised $13 million, supporting 26 organizations across five continents  . This initiative reflects Gomez's dedication to making mental health resources accessible, especially for underserved communities  .

Jimmy Choo, renowned for its luxury footwear, has also made strides in mental health philanthropy. The brand has collaborated with organizations like the Crisis Text Line and the Born This Way Foundation to promote mental health awareness  . These partnerships aim to provide crisis support resources and empower individuals to seek help, aligning with Jimmy Choo's commitment to social responsibility. 

Madhappy, a Los Angeles-based clothing brand, integrates mental health advocacy into its core mission. The brand launched The Madhappy Foundation, a non-profit organization dedicated to improving mental health globally.  One percent of Madhappy's proceeds support this foundation, which partners with entities like The Jed Foundation and the University of Pennsylvania's Positive Psychology Center to fund research and raise awareness  . Madhappy's approach demonstrates how fashion can serve as a platform for meaningful conversations about mental well-being. 

Kate Spade's legacy extends beyond fashion, emphasizing mental health advocacy following the founder's tragic passing in 2018. The brand has since partnered with organizations such as the Crisis Text Line and the Born This Way Foundation to honor Kate Spade's memory and promote mental health awareness. These collaborations focus on providing resources and support for young women, continuing the brand's mission to empower individuals through both style and substance. 

Supporting brands that champion mental health initiatives is not only a reflection of personal values but also a contribution to a broader societal movement. By choosing to engage with companies like Rare Beauty, Jimmy Choo, Madhappy, and Kate Spade, consumers play a role in destigmatizing mental health issues and promoting access to essential resources.  These brands exemplify how business can be a force for good, intertwining profitability with purpose to create lasting, positive impact.